1.Pre-Visit: How do people find out about the church? Is the information provided accessible, clear and accurate? How well do visitors like what they see in advance?
2.Outside Appearance/Logistics: When visitors arrive, do they find the church facility well marked from the street? Is parking convenient? Are the grounds clean and well-maintained?
3.Inside Appearance/Logistics: When visitors come through the door, do they feel welcomed? Can they tell where to go? Does foot traffic flow smoothly? Is there a place to meet and greet?
4.Programs for Children/Youth: For visitors with children or youth, how well are they cared for? Is the environment friendly and secure? Are lessons enjoyable and memorable?
5.Setting: How well does the setting facilitate visitors’ ability to enjoy God’s presence? Is seating sufficient? What do visitors notice about visibility, sound, décor and temperature?
6.Worship/Music: How well does the church create a worshipful experience? Do the actions, words and appearance of leaders enhance the experience? Is there anything that distracts visitors?
7. Message/Content: How relevant is the topic? How applicable are the lessons? How engaging is the presentation? How memorable is the message?
8. People Attending: How active and enthusiastic are those affiliated with the church? Do they express care and goodwill toward one another? Toward visitors?
9. Visitor Engagement: How are visitors publicly acknowledged? Are elements of the service explained? Are "next steps" outlined? How accessible are church leaders?
10.Ministries/Programs: How fully do programs and activities connect with visitors? How clearly are they communicated? How well do they balance service with meeting personal needs?
11. Information: How easy is it to find information at the church? How well is that information presented? How helpful is the bulletin for the service?
12. Communication Consistency: How well do the actions, words and programs of the church reflect its intended messages? What personality does the church project?
13. Follow-up: How well does the church follow up with visitors providing their contact information? Does the church provide materials that recognize visitors’ needs and interests?
14. Overall: How likely would visitors be to attend again? How would they describe the church to a friend? What changes would improve the visitor experience?
